3:16 coffee

3:16，一个特殊的时刻，下午茶、困倦、悠闲时光等恰于此时发生，在概念上与咖啡提神、休闲的关键基因形成强关联。

视觉上，以3:16在传统钟表上的刻度概念作为品牌主视觉应用。搭配交响乐旋律的设计元素，展现出悠扬的音乐在咖啡店中婉转的场景。

同时，采用能给人带来轻松视觉感官的手写字体设计，将数字6拟化成咖啡豆的形象，表明行业属性的同时可以很好地传达品牌理念。

3:16 coffee，一种全新的生活方式，伴随着暖阳照在身上，喝一杯咖啡，静静看时间慢慢的流逝，美好静谧，款度时光。

"3:16" is a special time when people will drink afternoon tea, feel sleepy, or experience leisure time.This is conceptually strongly related to the key genes of coffee refreshing and leisure.

In terms of vision, the time display of "03:16" on traditional clocks and watches is taken as the main visual application of the brand. With the design element of symphony melody, it shows the graceful scene of melodious music in the cafe, and looks comfortable.

At the same time, the handwritten font draws the number "6" into the image of coffee beans, which can well convey the brand concept while indicating the industry attribute.

3:16 Coffee, a new way of life. With the warm sun shining on you, drink a cup of coffee and watch the time go by quietly.

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